Smalr®️
AI & Nutrition
B2C
Product
App
Product pitch
Product is launched
Smalr. is an AI-based app that personalizes nutrition planning to help loosing weight. Each user receives individual nutrition coaching based on a science-based knowledge algorithm and therefore extends the tool set of a personal trainer.
Product pitch
Product is launched
Smalr. is an AI-based app that personalizes nutrition planning to help loosing weight. Each user receives individual nutrition coaching based on a science-based knowledge algorithm and therefore extends the tool set of a personal trainer.
Product pitch
Product is launched
Smalr. is an AI-based app that personalizes nutrition planning to help loosing weight. Each user receives individual nutrition coaching based on a science-based knowledge algorithm and therefore extends the tool set of a personal trainer.
Overview
The project team consisted of 5 people. 2 developers, 1 designer and the managing directors, who also took on the role of PO. In addition, at the beginning of the project there was a Scrum Master who accompanied the project and onboarded the PO.
My role
Lead Designer
Duration
13 months | 2021 - 2023
Feedback
Manuel Kohler
CEO & Co-Founder | Smalr.
“The design design completely exceeded our expectations. Max puts himself deep into the user and creates a well thought out and state of the art design. With the fast yet very detailed implementation, he brings exactly what a company needs. Strong recommendation! ”
Overview
The project team consisted of 5 people. 2 developers, 1 designer and the managing directors, who also took on the role of PO. In addition, at the beginning of the project there was a Scrum Master who accompanied the project and onboarded the PO.
My role
Lead Designer
Duration
13 months | 2021 - 2023
Feedback
Manuel Kohler
CEO & Co-Founder | Smalr.
“The design design completely exceeded our expectations. Max puts himself deep into the user and creates a well thought out and state of the art design. With the fast yet very detailed implementation, he brings exactly what a company needs. Strong recommendation! ”
Overview
The project team consisted of 5 people. 2 developers, 1 designer and the managing directors, who also took on the role of PO. In addition, at the beginning of the project there was a Scrum Master who accompanied the project and onboarded the PO.
My role
Lead Designer
Duration
13 months | 2021 - 2023
Feedback
Manuel Kohler
CEO & Co-Founder | Smalr.
“The design design completely exceeded our expectations. Max puts himself deep into the user and creates a well thought out and state of the art design. With the fast yet very detailed implementation, he brings exactly what a company needs. Strong recommendation! ”
Everything starts with a
Problem statement
Nutrition is one of the most important factors in a diet. Personal trainer mostly focus on the workouts. Smalr helps to automise the dietary consultation of personal trainers.
Everything starts with a
Problem statement
Nutrition is one of the most important factors in a diet. Personal trainer mostly focus on the workouts. Smalr helps to automise the dietary consultation of personal trainers.
Everything starts with a
Problem statement
Nutrition is one of the most important factors in a diet. Personal trainer mostly focus on the workouts. Smalr helps to automise the dietary consultation of personal trainers.
These were the…
Smalr MVP milestones
Empathize
Define
Testing
Design
Development
These were the…
Smalr MVP milestones
Empathize
Define
Testing
Design
Development
These were the…
Smalr MVP milestones
Empathize
Define
Testing
Design
Development
Chapter 1
Empathize
I joined the startup project as the main contact and lead designer after the first drafts and ideas for Smalr. and its complex algorithm had already been designed by other designers. After the inventory, the next steps relevant from a design perspective were discussed together with the PO and CEO of Smalr.
Chapter 1
Empathize
I joined the startup project as the main contact and lead designer after the first drafts and ideas for Smalr. and its complex algorithm had already been designed by other designers. After the inventory, the next steps relevant from a design perspective were discussed together with the PO and CEO of Smalr.
Chapter 1
Empathize
I joined the startup project as the main contact and lead designer after the first drafts and ideas for Smalr. and its complex algorithm had already been designed by other designers. After the inventory, the next steps relevant from a design perspective were discussed together with the PO and CEO of Smalr.
Stakeholder Workshop
The current design is the lacking of UI quality and Usability and doesn't match the complex algorithm of the product to full-fill the user needs of having a smart digital coach to support them loosing weight besides the personal training.
First draft (external)
Final design
Stakeholder Workshop
The current design is the lacking of UI quality and Usability and doesn't match the complex algorithm of the product to full-fill the user needs of having a smart digital coach to support them loosing weight besides the personal training.
First draft (external)
Final design
Chapter 2
Define
The PO of Smalr. is also a personal trainer and had therefore in deep expert knowledge and a network of people respresenting the target group of the product. Because of limited resources, he conducted the user research under my instruction and shared the result and most important user problem.
Chapter 2
Define
The PO of Smalr. is also a personal trainer and had therefore in deep expert knowledge and a network of people respresenting the target group of the product. Because of limited resources, he conducted the user research under my instruction and shared the result and most important user problem.
Chapter 2
Define
The PO of Smalr. is also a personal trainer and had therefore in deep expert knowledge and a network of people respresenting the target group of the product. Because of limited resources, he conducted the user research under my instruction and shared the result and most important user problem.
Feature list
Based on the user research und personas we disscussed a feature list with the most important Stackholders like PO, Designer, Developer to figure out which features should be included in the first design MVP of the product for the market launch.
The most important features:
Feature list
Based on the user research und personas we disscussed a feature list with the most important Stackholders like PO, Designer, Developer to figure out which features should be included in the first design MVP of the product for the market launch.
The most important features:
Weight control
Shopping List
Nutrition plan
Weight control
Shopping List
Nutrition plan
Chapter 3
User Testing
Norman Nielsen recommends minimum 5 people to test a digital system with. In the case of Smalr we tested the MVP in total 6 target user within a 4 week duration. The user testing was structured like the following by implementing the think aloud method:
Chapter 3
User Testing
Norman Nielsen recommends minimum 5 people to test a digital system with. In the case of Smalr we tested the MVP in total 6 target user within a 4 week duration. The user testing was structured like the following by implementing the think aloud method:
Chapter 3
User Testing
Norman Nielsen recommends minimum 5 people to test a digital system with. In the case of Smalr we tested the MVP in total 6 target user within a 4 week duration. The user testing was structured like the following by implementing the think aloud method:
Pre-Session
Open questions to get more information about the target group and their needs regarding to personal coaching and nutrition.
Pre-Session
Open questions to get more information about the target group and their needs regarding to personal coaching and nutrition.
Tasks
The user had to do 5 different tasks. To measure the success of some tasks, endpoints for a specific task were defined.
Tasks
The user had to do 5 different tasks. To measure the success of some tasks, endpoints for a specific task were defined.
Post-Session
To get to know more information about what was good, what was bad, what features they wish for, what price they would pay and if they would use the app in the interaction with their personal trainer.
Post-Session
To get to know more information about what was good, what was bad, what features they wish for, what price they would pay and if they would use the app in the interaction with their personal trainer.
Takeaways
8.0 / 10
Score
80%
Task completion
5.2€
per month
Estimated user spent
User value
Takeaways
8.0 / 10
Score
80%
Task completion
5.2€
per month
Estimated user spent
Chapter 4
Smalr v1.0
For the research I decided to choose a mix-method approach, starting with a qualitative research followed by KPI-based data analysis and a survey on the quantitative site.
Chapter 4
Smalr v1.0
For the research I decided to choose a mix-method approach, starting with a qualitative research followed by KPI-based data analysis and a survey on the quantitative site.
Chapter 4
Smalr v1.0
For the research I decided to choose a mix-method approach, starting with a qualitative research followed by KPI-based data analysis and a survey on the quantitative site.
Home
Shopping List
Nutrition Plan
Coach
Onboarding
Pricing
Website
Chapter 5
Development
Throughout the entire product process, it was very important to coordinate with the developers in order to reflect the complex algorithm and its edge cases in the design. The design handoff development was therefore very smooth.
Chapter 5
Development
Throughout the entire product process, it was very important to coordinate with the developers in order to reflect the complex algorithm and its edge cases in the design. The design handoff development was therefore very smooth.
Chapter 5
Development
Throughout the entire product process, it was very important to coordinate with the developers in order to reflect the complex algorithm and its edge cases in the design. The design handoff development was therefore very smooth.
Design Handoff
The handover consisted of a documented Figma file with all the necessary elements such as components, styles and other designs. It was also important to format these elements in the appropriate formats.
Design Handoff
The handover consisted of a documented Figma file with all the necessary elements such as components, styles and other designs. It was also important to format these elements in the appropriate formats.
2-week Scrum
In the development phase of the product, work was done in a 2-week sprint. The PO wrote all the stories together with design and development. There were also optional dailies to clarify acute questions. Communication took place via Slack.
2-week Scrum
In the development phase of the product, work was done in a 2-week sprint. The PO wrote all the stories together with design and development. There were also optional dailies to clarify acute questions. Communication took place via Slack.
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Interested in working together?
Let's have a call…but don't forget the coffee!
Interested in working together?
Let's have a call…but don't forget the coffee!
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